frequently asked questions

1 .
How can I create a project if I want to?
To create a project, please go to the footer, select "Create Project" and follow the instructions.
2 .
How do I create an Activity?
To create a volunteering activity, please go to the footer, select "Create Volunteering" and follow the instructions.
To create a fundraising activity, please go to the footer, select "Create Fundraising" and follow the instructions.
3 .
How can I donate?
You simply have to click on the donate button and follow the instructions.
4 .
What do you mean by project?
For us, a project is an individual or collaborative enterprise that is carefully planned to achieve a particular aim.
We distinguish 2 types of projects:
1. Projects backed and managed by a non-profit which are suggested to corporate clients of Causedirect (we call it internally a “project Catalog”) and,
2. Projects that are setup by employees of that corporate client and which have to be validated by the organization’s steering committee:
Example: A project that collects toiletries (shampoo, soap, lotions etc.) that travellers can bring back to the office after their trip and which will be donated to the homeless in Miami.
5 .
What is the difference between a charity and a project?
A project will be for example the construction of a hospital in Cambodia or a water treatment program in Laos. It will either be managed by an NGO or by an association created for that purpose. Most of the projects posted on the platforms are created, launched and managed by established charitable organizations or corporations. A charity, in turn, is an organization under various forms such as an association or a foundation (see the definition of a non-profit).
6 .
What do you mean by Activities?
For us, activities encompass fundraising, collection of donations in-kind, volunteering (on-site - ex: build a school, give some food to the poor, or online – ex: one-hour Skype call to give some legal advice to a non-profit).
7 .
What do you mean by Cause?
For us, a cause is a principle, an aim, or a movement to which one is committed, and which one is prepared to defend or advocate: example: fight against AIDS.
8 .
What do you mean by Non-Profits?
For us, we consider as non-profit organizations, NGOs, Inter-Governmental Organizations (UN, UN programs such as UNICEF, UNHCR, UNDP, UNOPS, etc.), Associations, Foundations.
9 .
Who made this engagement platform?
Causedirect SA, a company based in Geneva, Switzerland.
10 .
Who is Causedirect?
A Swiss based social enterprise empowering people and organizations to make a lasting and positive impact on society. We do that by connecting them to impact projects around the world via Internet.
11 .
What is the legal form of Causedirect?
Causedirect is a Swiss limited company ("Société Anonyme" - SA) with a capital of CHF 100'000. The firm is a purpose, impact driven organization, meaning that profit is not the primary objective. Causedirect commits to give back 10% of its profits to charities of its choice and aims at increase that portion up to 30%.
12 .
Who owns Causedirect?
Patrick Vieljeux, the founder, Tibor Luka, the co-founder, and other private investors.
13 .
Where is Causedirect based?
Rue de Grenus 7, 1021, Geneva, Switzerland. You can contact us at
14 .
When was Causedirect founded?
In October 2013, as a limited liability company. We then changed its legal structure in early 2019 to become a limited company.
15 .
What is Causedirect’s mission?
Causedirect helps organizations achieve a positive and sustainable impact on society. Its vision is to bring meaning to individuals, purpose to organizations and contribute to a sustainable world.
16 .
Who is Causedirect made for?
For people and organizations who want to make a positive and lasting impact on society and change the world we live in to make it a better place.

In particular:
Businesses and their employees
Academies and their students
International organizations
Intergovernmental organizations
And, of course, NGOs (associations, foundations…)
17 .
Why was Causedirect created?
We believe in a new form of society and economy, more ethical and more collaborative. One that is designed to serve people, not to be served by them.
18 .
Why Causedirect?
Causedirect is designed for those who believe that doing good is good for business and that business cannot work without embedding social values.
The world is changing and so is the economy. The latter is not only driven by profits but also by core social values. With Causedirect you will actively participate in the emergence and establishment of this new and more harmonized world.
19 .
Why should I use Causedirect if I am a business?
With people calling for more sustainability and positive impact, Causedirect enables businesses to raise awareness around their mission and to become the catalyst for social change.

With us, you will empower your employees to promote, finance and implement innovative sustainable projects in line with the UN SDGs.

Here are the main outcomes of using our community engagement platform:
Employees’ and your company’s engagement and impact become more visible;
It improves corporate reputation, talent attraction and retention;
It strengthens your corporate brand both internally and externally
It facilitates the introduction of new workplace values and unite your employees around them;
Teamwork is facilitated and encouraged;
It broadens donations beyond employees to the public
20 .
How much does it cost to give through Causedirect?
It is free of charge for the donor, as well as for the charity save of electronic payments fees.
21 .
What is the processing cost for charities accepting donations?
Registered charities posted on the site will benefit from a fee of 1,4% if based outside the US and 1% if domiciled in the US.
22 .
What are the benefits of using Causedirect as a fundraising platform if I am a non-profit organization?
There are five good reasons for that:

1. First, the gift is paid directly to you, without transiting through an intermediary.
2. Causedirect broadens your donor base dramatically. With Causedirect's corporate partners, you will increase awareness of your causes among a larger audience and eventually meet if not exceed your fundraising goals.
3. Thanks to Causedirect, fundraising becomes simple and this will help you focus on your core activity: creating and managing your projects.
4. With Causedirect, your financial risk is minimal: you pay only based on the funds you get. Only electronic payment fees are due. These processing fees (e.g.: credit card, PayPal...), are lower than those you would otherwise get on a stand-alone basis.
5. You will be in good company as we only select the most impactful charities around the world.
23 .
When I give to a charity, is it tax deductible?
Yes, but not always. It depends on your country of residence and to which charity you are giving. Countries to which the tax benefit will apply will be mentioned in the summary of the charity.
24 .
What are the fees paid by the charity to Causedirect?
There are none.
25 .
Does Causedirect ask a membership fee from charities?
26 .
Do I receive a tax certificate?
Yes, from the charity you have given money to, upon request.
27 .
What should I do if I want to raise money for a cause?
What should I do if I want to raise money for a cause? If the cause is not already registered, you simply have to ask the charity to contact your organization via the website. Prior to registering, the cause will have to comply with your steering committee selection criteria. If it passes this test with success, then the cause or the charity will have to fill out a registration form. It will take between three to five business days before being displayed on the site. If you represent a charity, we advise you to be as precise as possible. Causedirect will give you all the tools to post your cause in the most professional and efficient way. The more concise you are, the better.
28 .
Are the charities posted on the platform submitted to a selection process?
Yes. All charities will have to comply to your steering committee selection criteria before filling out a registration form.
29 .
What are the eligibility criteria for a charity to be posted on the site?
The charity must pass the self-assessment test and then provide all information requested in the registration form. The project, in turn, must be supported either by an eligible charitable organization, or an eligible company. A project cannot be supported only by an individual.
30 .
What are the advantages of creating my profile?
By creating your profile (meaning by registering you as a user), you will be able to visualize your donations on a consolidated basis and see volunteering availabilities. You would then be able to better manage your social engagement and eventually make it visible to your colleagues to inspire them to do the same.
31 .
What should I do to make my fundraising successful?
Be concise and clear: It seems obvious, but many campaigns are not. Also avoid grammatical errors and misspellings. Make sure that your payment details are correct Be visual: Adding a short video describing your project or the cause you want to support will help boost your funding. Arouse emotions without being weepy.
Be informative: The more information on the project or on the cause is accessible to the potential donor, the more comfort he or she will get and the more likely he or she will give.
Be persuasive: Show how organized you are as a charity and show your impact, be it on health, on the environment or be it social impact. Explain to people why you are worth supporting.
Be grateful to your donors. Send them a personalized thank you letter; keep them posted on your progress. All they want is to help you so don’t deceive them by ignoring their gift, even if it’s a small sum.
Show what impact a gift will have on your project or on the organization you are supporting rather than looking needy. People don’t buy a Beetle because they feel sorry for Volkswagen.
Invite your colleagues to engage alongside with you and spread the word and your enthusiasm. By getting their support, you will have a better chance of succeeding than working by yourself and you will be rewarded!!!
32 .
Does my gift go directly to the charity I have selected?
Yes, your gift will go directly to a PayPal account opened by the charity without transiting through any intermediary.
33 .
If so, why should I then give through the platform instead of giving directly to the charity?
With this portal donors will have access to a vast but also selective choice of causes. Furthermore, the charity will benefit from a special processing fee from the credit card, which could be up to 50% less than the fee it would pay to the credit card by not belonging to our network. In other words, giving through this portal costs less to the charity.
34 .
How does Causedirect help me to get visibility as a charity?
By gaining direct access to all our users, whether they are companies, cities or academies. By eventually attending the meetings we have with companies that want to build a portfolio of projects related to your action. By possibly participating in the events that may be organized during the year to promote your action.
35 .
Can I promote a charity if I want to? A project?
Yes, provided that the charity is accepted by your steering committee.
36 .
How can I track my campaign progress?
Simply by clicking on "my analytics" in your profile. This tool will sort out all statistics you need, such as the number of visitors per day of week, the trend, the conversion rate (i.e. percentage of visitors that effectively give to your cause).
37 .
How can I give to a charity or a project?
You can give through many ways: by credit card or through PayPal. Payment details are mentioned in the charity/project description. You can also make donations in kind.
38 .
Can I give through my smart phone or my tablet?
Yes, you can. The portal that you are using is adapted to smartphones and tablets to facilitate your action.
39 .
What currency can I use?
Most of the charities posted on the site accept US Dollars, Euros, British Pounds and Swiss Francs.
40 .
Can I have access to the information related to the charity I’ve given money to?
Yes, and not only to your charities but also to all organizations and projects posted on the platform. This information includes a report the charity has to fill every semester and send to you directly upon request.
41 .
How Causedirect generates revenues?
From the fee we charge to the organizations using the platform such as corporations, academies, international organizations, municipalities. This fee varies depending on their size and on geographical considerations.
42 .
How can I be sure that the money I give is received by the charity?
You will receive a receipt while the charity will send you a thank you message as well as a tax certificate.
43 .
How can I be sure that my donation goes to the project I have chosen?
You will receive a receipt mentioning the project you have chosen while the charity will send you a thank you message as well as a tax certificate. It is the No-profit’s responsibility to allocate your donation to the project.
44 .
What should I do if I want to make a money transfer and if I don’t want to use my credit card?
This will not be possible right now unfortunately.
45 .
How do I know whether my donation will be used for the project I’ve decided to support?
This is the responsibility of the beneficiaries of your donation. By registering on Causedirect, the organization accepts the Terms of Use and the conditions the non-profit organizations are committed to comply with this requirement.
46 .
What is the minimum I can give to a charity?
Although there is no minimum, we usually advise to give no less than 10 CHF.
47 .
What is an SDG?
The Sustainable Development Goals, or SDGs, are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice (source: United Nations).
48 .
Will my data be kept anonymous?
Yes, provided that you ask otherwise. Causedirect is GDPR compliant as you can see on our Privacy Policy.
49 .
How can I be sure that nobody sees my donations if I want to keep them anonymous?
Causedirect’s aim is not to collect data, as many other platforms do to monetize them, but to help you make a lasting and positive impact on society. In other words, Causedirect is a purpose driven platform, not a data driven platform. The platform has been configured in such a way that your donation can be seen only if you ask for it. If you want to keep it anonymous, a number is associated to your donation instead of your name, so that it can still be included in the consolidated statistics of the organization. Should you want to erase all your data and cancel your account, this will be the case, including the link between this number and your identity. Only your anonymized data will be kept in our records for statistical purposes.
50 .
Can I show my engagement outside?

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